I AM THE BREAD MAN--Cory Ballard holds loaves of his Healthy Hearth bread, in Grandview, Ohio, on Wednesday, May 26, 2004. The Healthy Hearth bread has been certified by the Food and Drug Administration to call itself heart healthy due to its 6.25 grams of soy protein per slice and lowness of fat, sodium and cholesterol. (Jack Kustron/Photoj.com for Business First)